Detailed Introduction to Purchasing Sportswear in the United States


To purchase sportswear products in the United States, there are several channels available, each offering different price ranges and purchasing methods. These factors depend on variables such as material, type, design, brand, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries)

Channel: Directly importing sportswear is a common approach for businesses sourcing apparel. You can find sportswear manufacturers and suppliers through B2B platforms like Alibaba, Global Sources, or by attending international trade fairs focused on textiles and apparel (e.g., Canton Fair, ISPO). Establishing long-term partnerships with overseas manufacturers can help secure better pricing, customize designs, and ensure a stable supply chain tailored to your specifications.

Price: The cost of sportswear varies significantly based on material, type (e.g., performance wear vs. basic activewear), design complexity, and order volume.

  • Bulk Purchase (Standard Activewear): $5 – $20 per unit for basic t-shirts, leggings, shorts, or simple hoodies made from common performance fabrics.
  • High-End or Custom Sportswear: Prices may exceed $25 – $100+ per unit, especially for premium technical fabrics (e.g., advanced moisture-wicking, compression, sustainable materials), intricate designs, specialized performance features (e.g., seamless construction, strategic ventilation), or luxury branding.

2. Wholesale Market Channel

Channel: Major U.S. cities like Los Angeles, New York, and Chicago have large wholesale apparel markets that offer various sportswear products. These markets cater to businesses looking to purchase smaller bulk quantities or explore a diverse range of existing designs. You can find a wide array of items, including athletic tops, bottoms, outerwear, and accessories from various brands and manufacturers. These markets provide businesses the opportunity to connect with wholesalers, negotiate pricing, and discuss shipping and payment terms.

Price: The price of sportswear in the wholesale market typically ranges between $10 – $50 per unit, depending on factors such as:

  • Sportswear Type: (e.g., performance leggings, casual joggers, specialized training tops, jackets).
  • Material & Craftsmanship: (e.g., technical fabric quality, anti-odor properties, seam construction, durability).
  • Brand & Design: (established athletic brands vs. generic, custom-printed, ergonomic designs).
  • Bulk Purchase Discounts: Wholesalers often offer tiered pricing, where purchasing larger quantities can significantly reduce per-unit costs.
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